Content Strategy 

Content strategy will give you a pathway to create topics for content that engages with your audience, driving conversion and loyalty.

Discovery Workshop

We kick off with a Discovery Workshop to gain insights and a deeper understanding of your brand's purpose, identity and who your ideal customers are. 

Brand Positioning

I use the information from the workshop to define your brand voice guidelines. This reflects your values, personality and what your business stands for.

Strategy Development

I establish 'content categories' based on what your customers really care about and value, but that also reflect your brand ethos.

Deliverables:

  • Discovery Workshop - 2 hours online

  • Brand Values

  • Unique Selling Point - definition 

  • Brand Personality Results

  • Customer Personas 

  • Vocabulary Examples

  • Brand Messaging Examples

  • Content Categories

  • Brand Voice & Guidelines

  • Content Calendar Planner Advice

2-3 week delivery 

Optional extras: Communications Strategy

  • Vision & mission statement

  • Unique Selling Point

  • Positioning Statement

  • Channels for reaching your audience

 
Meeting Room Business

Begin your journey with a brand discovery workshop. Let's work together to gain valuable insights for developing brand voice and a tailored content strategy.

Start here >